EmailOctopus Review (2024) – Details, Pricing & Features

EmailOctopus review for 2024

Is it worth using this email marketing software?

In the realm of digital marketing, one tool has quietly carved a niche for itself – EmailOctopus. As we know, email marketing is the tried-and-true method for reaching your audience effectively.

In this review, we’re taking a pragmatic look at EmailOctopus in 2024. We’ll break down its advanced features, pricing, the amazing free plan, and how it stacks up for everyday use.

emailoctopus logo

So is EmailOctopus worth using? Let’s dive in and find out!

Whether you’re a seasoned marketer looking for the latest tech or a business owner wanting a straightforward email solution, this EmailOctopus review aims to give you the lowdown.

⏰ EmailOctopus review quick summary

EmailOctopus is the ideal solution for small businesses seeking straightforward and budget-friendly email marketing without unnecessary complexities. Here is a quick summary of our EmailOctopus review:

  • The best choice for businesses valuing simplicity

  • Modern drag-and-drop editor paired with high-quality templates

  • Simple automation for welcome campaigns and drip sequences

  • Free plan offering 2500 contacts and 10,000 monthly emails

  • Effortless navigation and a user-friendly interface make

What is EmailOctopus?

emailoctopus review - pricing - ratings - pros - cons - details - features - what is this

EmailOctopus stands out as a robust and user-friendly email marketing platform. Its primary mission? To simplify the often intricate process of crafting and delivering targeted, engaging emails.

Think of it as more than just a platform. EmailOctopus is your toolkit, meticulously designed to empower businesses and marketers in optimizing their simple email marketing campaigns.

In short, EmailOctopus is a versatile email marketing platform designed to simplify the creation, management, and delivery of targeted and engaging email marketing campaigns.

EmailOctopus key features

emailoctopus review - key features - details (1)

Here are EmailOctopus key features:

  1. Drag and Drop Email Editor: Unleash your creativity effortlessly with an intuitive editor, ensuring a seamless email creation experience.

  2. Stylish Email Templates: Choose from 34+ modern templates for a polished and professional look that captivates your audience.

  3. Autoresponders: Simplify engagement with basic automations, perfect for crafting welcoming emails and effective drip campaigns.

  4. Landing Page Builder: Transform your ideas into reality with a user-friendly drag-and-drop landing page builders featuring 5 templates.

  5. EmailOctopus Connect: Optimize costs with the choice to send emails via Amazon SES, delivering top-notch performance without breaking the bank.

  6. Exceptional Support: Enjoy nearly 24/7 live chat and email priority support on both free and paid plans. Access a rich knowledge base with insightful articles and videos.

  7. Integrations Galore: Seamlessly connect with 47+ apps directly and leverage Zapier support for enhanced functionality, ensuring EmailOctopus fits seamlessly into your workflow.

Sending emails in EmailOctopus

emailoctopus review - sending emails - rating - details

As I mentioned at the beginning, EmailOctopus stands out for its user-friendly approach to setting up email campaigns.

Streamlining the process, EmailOctopus consolidates crucial elements like email names, sender names, subject lines, preview texts, and email lists onto a single, intuitive page.

What sets EmailOctopus apart is the simplicity it injects into the email campaign setup. All the essential settings – from tracking clicks and opens to enabling Google Analytics tracking – are conveniently presented on the same page.

This not only saves you valuable time but also provides a holistic view of your email configuration.

Once you’ve fine-tuned your campaign settings and are satisfied with the comprehensive overview, EmailOctopus seamlessly guides you to the next step – choosing your email template.

This marks the beginning of the creative process, where the platform offers a range of templates to suit your communication style

EmailOctopus email templates

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When it comes to email templates, EmailOctopus may not boast hundreds, but what it offers is a carefully curated collection of 34 templates that stand out for their modern aesthetics and high quality.

Unlike some other email marketing tools that inundate users with quantity over quality, EmailOctopus takes a refreshing approach.

In a world where more isn’t always better, EmailOctopus impresses with its focus on delivering templates that not only look contemporary but also maintain a level of quality that ensures your emails make a lasting impression.

Each template is a thoughtful blend of design and functionality, making them a valuable asset for any email campaign.

While the templates may seem particularly relevant to artists and creators, rest assured they seamlessly adapt to various industries, ensuring flexibility in your email marketing endeavors.

EmailOctopus drag and drop editor

emailoctopus review - email templates - rating - design

Once you’ve chosen the perfect email template, dive into the creative design process with EmailOctopus’s user-friendly drag-and-drop editor. It’s designed for simplicity and efficiency, offering seven key elements for easy customization:

  • Titles & Text

  • Buttons & Dividers

  • Images, GIFs & Videos

  • Social media buttons

  • Custom HTML code

Editing text and titles is a breeze in the preview section, letting you see changes in real-time. Personalizing your emails is simple too – just click on “Merge tags” for quick and hassle-free personalization.

While EmailOctopus doesn’t have built-in AB testing, a quick workaround involves splitting your list and creating separate emails. It’s effective, though, for heavy testers, exploring other services might be worth it.

Explore the ‘Rows’ tab for multi-column layouts, and use the ‘Settings’ tab to maintain a consistent look. Decide on color schemes for text, titles, and headers to ensure a branded feel across your emails.

Navigating the editor is smooth, even for beginner email marketers. With a user-friendly interface, crafting your first email is straightforward. 

👉 In just 5 minutes, you can create, review, adjust settings, and schedule when your email goes out. Give it a try today.

Autoresponders and automation

emailoctopus review - autoresponders - automation - rating - pros and cons

Crafting personalized responses is seamless with EmailOctopus Autoresponders. Whether it’s welcoming emails or strategic drip campaigns, the platform ensures timely and tailored content delivery.

EmailOctopus transforms automated campaigns into an intuitive masterpiece, simplifying the complex. It allows you to create a narrative that nurtures leads and maintains consistent engagement.

Automation doesn’t compromise personalization. The software ensures every automated campaign feels bespoke, thanks to easy merge tags for injecting dynamic content.

Landing page builder & forms

EmailOctopus Landing page builder

emailoctopus landing page builder review

Building your landing pages is a piece of cake with EmailOctopus. Just pick a list for your subscribers and let the creativity flow. Currently, there are 5 straightforward landing page templates to choose from, giving you a solid starting point.

While the templates might look simple, they set the stage for your customization. Use the drag-and-drop editor to effortlessly add titles, images, videos, and more. In the Settings tab, give your landing pages its unique identity with a chosen URL.

When someone subscribes through your landing page, you have the option to show them a thank-you message or guide them to another page on your business’ website.

An added bonus is the ‘SEO and analytics’ section in the settings. Tailor how your landing page appears in search results and on social media.

Want to delve deeper? Add a Google tracking code or Facebook Pixel ID to understand how visitors interact with your landing pages.

EmailOctopus Landing Page Builder is all about simplicity and effectiveness. 

Opt-in custom forms builder

emailoctopus opt in custom forms review

Creating pop up forms in EmailOctopus is also very easy. 

There are 5 templates for each type, and customizing them is as easy as drag-and-drop – the same way you do with emails.

In the pop-up settings, you can decide when your form appears based on visitor actions like time spent, scrolling, exit intent, or link clicks.

Managing your contacts is simple too. You can add up to 20 data fields for each contact. And if you’re in Europe, EmailOctopus is GDPR compliant. Setting up double opt-in forms is quick, and you can design a confirmation email in seconds.

Exploring list management, setting up double opt in forms, and creating segments is a breeze. This email marketing tool makes segmentation easy with filter groups.

Whether it’s names, emails, or sources, applying conditions like ‘belongs to’ or ‘doesn’t belong to’ helps you target your audience precisely.

Reporting and analytics

emailoctopus reporting and analitycs

This straightforward email marketing software doesn’t compromise on insights. Dive into real-time email marketing campaigns reports, featuring a graphical representation of subscriber and email activity here.

In the reporting and analytics section of EmailOctopus, each email’s performance is at your fingertips. Monitor opens, track clicks, bounces, and unsubscribes effortlessly. Take a deeper dive into individual subscriber responses, gaining a historical overview of their interactions.

Armed with these insights, craft targeted segments and refine your content for maximum impact.

EmailOctopus integrations

emailoctopus integrations review

EmailOctopus excels in simplifying connections with other apps, directly integrating with 47 platforms like Poptin, Carrd, OptinMonster, Payhip, and Ninja Forms.

The compatibility extends further with Zapier, Make, and Integrately, providing access to over 4500 apps, including Woocommerce, Shopify, Leadpages, Airtable, and Webflow.

To set up integrations, head to your account, select ‘Integrations and API‘ from the menu. The process is user-friendly, typically requiring only a few steps without any coding.

EmailOctopus ensures a seamless experience in connecting and collaborating with your preferred applications.

EmailOctopus pricing and plans

emailoctopus pricing review - price plans - free plans

Now let’s move on to the most important point, which is the pricing plans. EmailOctopus offers an exceptional free plan with 2,500 contacts and a monthly limit of 10,000 emails, featuring the software logo on free plan emails and landing pages.

Opting for the pro plan starts at $24 per month, providing 5,000 contacts and 50,000 emails. EmailOctopus pricing scales with subscribers, maintaining a 10:1 ratio.

For EmailOctopus Connect, using Amazon SES comes with no charges for the first 62,000 monthly emails. Beyond that, it’s a mere $0.10 for every additional 1,000 emails.

Here is a detailed table with pricing for a specific number of mailing addresses in your database:

Subscribers EmailOctopus EmailOctopus Connect More Details

With affordability and flexibility, EmailOctopus ensures a great value for money proposition for users across paid plans.

EmailOctopus pros and cons

emailoctopus pros and cons

In this EmailOctopus review, we can’t forget the section on the pros and cons of this email marketing software.

While the software has some fantastic features and cool extras, it’s important to remember that no software is flawless.

So, let’s break down both the perks and the possible drawbacks of this tool for a fair and balanced overview. Here is a complete overview of the key pros and cons of EmailOctopus:

EmailOctopus pros

EmailOctopus cons

EmailOctopus review summary

emailoctopus review - pricing - ratings - pros - cons - details - features - 2024

EmailOctopus is a powerful and budget-friendly email marketing solution, offering an attractive free plan with 2,500 contacts and 10,000 monthly emails.

Scalable Pro plans start at $24/month. The user-friendly drag-and-drop editor and robust integrations, covering 47 apps directly and over 4000 via Zapier, make it a very affordable price versatile choice.

Strong reporting features provide real-time insights, but the free plan includes branding, and there’s no built-in AB testing. 

While the email templates are modern, they are somewhat limited. The integration with Amazon SES in Email Octopus Connect adds cost-effectiveness to email sending.

Here’s how we score this tool:

  • User experience: 4.5 / 5 – Navigating EmailOctopus proves effortless, scoring high marks for user-friendly design and intuitive features.

  • Affordability: 4 / 5 – EmailOctopus earns a perfect score for delivering exceptional value, especially with its generous free plan and cost-effective Pro options.

  • Email Design and templates: 4 / 5 – The email editor and available templates garner positive feedback, offering a solid foundation for creative customization.

  • Feature set: 3.5 / 5 – While functional, the software falls slightly short in terms of advanced functionalities, leaving room for potential growth in this aspect.

  • Autoresponders: 4 / 5 – The autoresponder feature is effective but may benefit from additional advanced automation capabilities for a more comprehensive offering.

  • Customer support: 4.5 / 5 – EmailOctopus provides great customer service, scoring well for responsiveness and helpful assistance.

Total score: 4.5 / 5

In summary, EmailOctopus excels in user experience, affordability, and customer support, with room for enhancement in advanced functionalities and autoresponders.

Frequently asked questions

EmailOctopus simplifies email marketing by offering a user-friendly platform for creating, sending, and managing campaigns.

It provides tools for automation, analytics, and integrations for a comprehensive email marketing platform experience.

Yes, Email Octopus is considered a good tool, especially for its free plan, affordable pricing, and user-friendly features. It’s suitable for both beginners and growing businesses.

Yes, EmailOctopus offers a drag-and-drop email editor, making it easy to create and customize emails without the need for coding skills.

Yes, EmailOctopus provides reliable customer support with live chat and email assistance.

While it doesn’t offer phone support, users generally find their support team responsive and helpful.

Yes, Email Octopus provides automated campaigns, allowing users to set up and execute drip campaigns and other automated sequences efficiently.

This feature enhances user engagement by delivering personalized content at optimal times.

EmailOctopus alternatives

Beyond EmailOctopus, numerous other email marketing platforms offer distinct features:

  1. MailerLite: User-friendly with a vast template library and advanced features.

  2. Moosend: Affordable and versatile, providing email and SMS marketing tools.

  3. GetResponse: A powerful all-in-one solution with advanced automation features.

  4. Constant Contact: Reliable, easy-to-use, with robust support and social integration.

  5. ConvertKit: Tailored for content creators, emphasizing simplicity and automation.

4.6/5 - (11 votes)

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