Moosend Review (2024) – Best Email Marketing Software?

Moosend Review for 2024

Is this the email marketing platform for you?

Moosend was founded in 2011 and has since become a favorite of eCommerce stores, bloggers, publishers and small businesses. They say they are “the easiest email marketing and automation software” but is it really true? 🤔

moosend logo

In this Moosend review, I’ll discuss his key features, write about the pros and cons, and analyze their pricing. We will focus only the most important things. No boring talk here! So, if you are curious about Moosend then you have come to the perfect place.

Let’s see if it’s a game changer or just another average email service provider.

⏰ Moosend review quick summary

Moosend is a standout email marketing platform that combines affordability with top-notch features. Here are the most important information:

  • They offer good-looking 75+ pre-made email templates

  • User-friendly automation tool and workflow editor

  • Offer a 30-day free trial with all features available to try

  • Easy landing page editor with over 38 nice templates

  • 42 direct third-party integrations, including Zapier

Its ease of use and comprehensive features make it an attractive choice for small businesses looking for an affordable email marketing solution. 💌

What is Moosend?

what is moosend

Moosend is a simple but powerful email marketing platform that has everything you need to run email campaigns. The software offers email marketing tools, along with a library of email templates and an advanced drag-and-drop editor for newsletters.

But wait, there’s more! Moosend offers a marketing automation tool that allows you to create really smart email sequences. And if you want to grow your subscriber count, Moosend supports you with built-in tools for creating landing pages and signup forms. Plus, the platform has a list management feature and contact segmentation tools.

Now that you know what Moosend is – let’s move on to the features. 🤠

Moosend's key features

moosend features

Moosend offers many great email marketing features. 

Here are the most important ones:

  • List Management: You can import and host email lists

  • Email editor: Create your emails in an advanced email editor

  • Email Templates: Access to a lot of responsive email templates

  • Marketing Automation: Create easily automation workflows

  • Reporting: Statistics from all sent email marketing campaigns

  • A/B Testing: Optimize emails with split testing option

  • Segmentation: Segment your subscribers into groups

  • Landing Page editor: Create own landing pages

  • Form builder: Build sign-up forms or pop-ups

  • Customer Support: Help via phone, email, and live chat help desk

  • Integrations: Connect easily with many other tools

Let’s now check each Moosend feature in detail. 🤠

Email marketing campaigns

creating email campaigns in moosend

Moosend makes things very easy when it comes to your first email blast. You’ll find a campaign creation wizard to guide you through the process. So, even if you are just a beginner – you will manage without any problems.

Now, you’ve got five campaign options to choose from:

  1. Regular Campaign: Your go-to for standard newsletters and promos.

  2. A/B Split Tests: Best for experimenting and finding the winning formula.

  3. Repeatable HTML Campaign: Craft newsletters from existing content.

  4. RSS Campaign: Connect to your blog for automatic newsletters.

  5. Automation Campaign: We’ll get to the automation magic in a bit.

The Regular Campaign is your default for the usual stuff. But here’s the cool part – Repeatable HTML and RSS Campaigns let you turn online content updates into newsletters. When you use this option, your blog posts are automatically emailed to your audience – pretty cool, right? 😄

Now, let’s talk A/B testing. Moosend lets you test three key parts of your campaign – sender name, subject line, and the biggie, email content. You can create two completely different versions to see which one is best. Different designs, text, images – you name it, you can test it.

There is also a special Spam Test feature that I love! Seriously. Before hitting send, you can run a test to check your campaign’s chances against spam filters. They give you a percentage score – 100% means you’re inbox bound, and 0% means that you are heading to the spam folder.

Email marketing templates in Moosend

Now let’s get to the art and design of the campaign!

Step one: choosing a Moosend template.

moosend email templates

Moosend spoils you with over 75 pre-made email marketing templates. There are plenty of categories, but be not afraid! You can create a library of your favorite templates and store the ones you have already modified.

Now, about the designs – Moosend ready-made templates are clear and professional. They’re decent – not the best I’ve seen, but certainly not the worst either.

You can also import your own templates. Here are three ways:

  1. Grab one from an online source using a link

  2. Copy-paste the HTML code from an online source

  3. Upload a template file straight from your computer.

If you want, you can also use Moosend email marketing editor to create your templates from scratch.

Moosend drag and drop editor

Alright, let’s talk about Moosend’s email marketing editor – the wizard behind the creative curtain. 😄

moosend drag and drop editor

First things first, it’s got this great drag-and-drop editor that makes designing your email a breeze. The editor is not just functional but easy on the eyes with vibrant colors and icons guiding you around. It’s like painting, but with emails.

Now, there are different modes you can toggle at the top – edit, preview, code, history, and comments. Everything you need right at your fingertips.

When it comes to editing, they’ve neatly organized things into three categories:

  1. Structure: Tweak the layout to your heart’s content.

  2. Items: These are like building blocks for your email content.

  3. Settings: Customize how each element behaves.

Flexibility is the name of the game. You can add various layouts, row by row, with up to four columns. Perfect for making your email look just right. And if you’re running an online store, they’ve got ready-made layouts for products and more.

Here’s a nifty tool – the Helper Grid. It shows you where to drop elements, making your design process smoother. Plus, the built-in zoom feature helps you get every pixel perfect.

moosend editor elements and items

Now, onto the elements – 11 in total:

  1. Images and videos: Connects to Unsplash for a plethora of free images, or upload from Giphy, Facebook, Instagram, Google Drive, OneDrive or DropBox.

  2. Text Box: For headings and paragraphs – it’s your text playground.

  3. Buttons: Turn links into snazzy icons.

  4. Articles: Pre-formatted blocks for text paired with images.

  5. Social Share: Buttons for sharing or following on social media.

  6. Spacer: Adjust padding between elements for that perfect layout.

  7. HTML: For the coding maestros.

  8. Countdown Timer: Perfect for those time-limited offers.

  9. Product: This imports product listings directly into your email.

When it comes to settings, you have plenty of options to customize the look of each element. They even threw in a spell checker, autosave, and history features for stress-free text editing.

personalization tags in moosend

Now, here’s where it gets personal – Personalization Tags. Use these to add that personal touch to your emails. And if you’re feeling fancy, there’s something called Conditional Visibility. Basically, you can show or hide content based on custom fields you set up.

For online shops, there are dynamic block presets like cart abandonment and product recommendations. They’re like ready-made templates, just waiting for your magic touch.

And don’t worry, if you create something awesome, you can clone and save it for future email escapades. It’s a lifesaver for things like banners, headers, and footers.

Moosend’s email designer also has a bag of tricks for consistent designs – adjust newsletter width, set default fonts, and tweak image positions. Want to make your emails more impressive? You can play with background images and element shadows.

Oh, and if you’re ever stuck, just hit the yellow question mark for instant access to help articles. It’s like having a little guardian angel in the corner. So, let your creativity flow – Moosend’s got your back!

Email marketing automation

Moosend really nails it when it comes to marketing automation – it strikes that perfect balance between being user-friendly and powerful. Whether you’re a newbie or a seasoned marketer, Moosend’s got something for everyone.

What makes their automation game strong is the workflow editor. It’s well-designed, visually appealing, and most importantly, it works like a charm.

automation workflow editor

Each workflow you create comes with a handy summary explaining its purpose, and there’s a step-by-step guide to help you set it up and roll it out. Perfect if you’re just dipping your toes into the world of marketing automation.

One thing I absolutely love is the color-coding system. It’s like a rainbow guiding you through the process:

  1. Black for Trigger: This kickstarts your automation. It could be someone opening an email or clicking a specific link. Moosend gives you a whopping 32 triggers to choose from – more than most other services out there. You can also use custom fields, events, and tags as triggers, giving you endless possibilities.

  2. Purple for Filter: Filters are like conditions that guide your workflow down different paths. Whether it’s standard if/then conditions or splitting your subscribers randomly or based on certain criteria, Moosend’s got you covered.

  3. Green for Yes, Red for No: Clearly shows the pathway based on whether a condition is met or not.

  4. Yellow for Wait: Introduces a time delay before your chosen action kicks in. You can wait for a specific period or set a date and time.

  5. Blue for Action: This is where the magic happens. There are 11 possible actions, from sending communications and managing lists to triggering another automation. It’s like having your own marketing orchestra.

And hey, if you want to get fancy, you can set conditions like opening a certain number of campaigns and send a re-engagement campaign to those who didn’t. It’s like automation magic at your fingertips.

automation actions in moosend

Moosend’s workflow editor is not just functional; it’s a visual delight. So, whether you’re orchestrating your first automation symphony or fine-tuning a complex masterpiece, Moosend has the tools to make it happen.

Automation templates in Moosend

email automation templates in moosend

Here’s a neat feature with Moosend – you can save all those automation workflows you create as templates, and they’re called ‘recipes’. No need to start from scratch every time. What’s more, they have already prepared 18 ready-made automation workflows to help you get started.

Let me break it down for you – each recipe is like a pre-packaged email marketing automation sequence, tailored for specific purposes such as:

  • Birthday and Anniversary Emails

  • Welcome Emails for New Subscribers

  • Behavior-led Automations (utilizing web tracking and contact data as triggers)

  • Customer Re-engagement (abandoned shopping carts or inactive inboxes)

  • E-commerce Funnels (up-sell/cross-sell, special offer reminders)

  • Longer Sequences for Loyalty Programs

  • Customer Onboarding Sequences

  • Survey Emails

The best part? You don’t have to be a tech genius to use them. They’re beginner-friendly, but they’ve got enough juice for the marketing pros too. Plus, you can tweak every recipe to suit your unique flavor.

Now, let’s talk about some cool and clever recipes – the weather-based ones. Yes, you heard that right. Imagine tailoring your emails based on real-time weather where your contacts are. There’s one for re-engagement and another for up-selling and cross-selling.

actions in automations

It’s like having a virtual weatherman to guide your email strategy. No more promoting swimwear during a rainy day! These recipes aren’t just convenient; they’re a game-changer, especially if you want to increase online sales.

Landing page builder

Creating landing page ein Moosend is child’s play – very similar to creating emails. The template designs fit together seamlessly, and the landing page editor is a mirror image of the email editor.

What I appreciate is the consistency. Unlike some other platforms where the email and landing pages editors are completely different tools, Moosend keeps everything uniform.

landing page templates in moosend

You’ve got a choice of 38 landing page templates, or if you’re feeling adventurous, you can start from scratch. Just like the email editor, the landing page builder is clear, visual, and offers flexible layouts. A nifty feature is the ability to resize images right in place after adding them, saving you the hassle of pre-setting sizes before uploading.

landing pages builder in moosend

While the editor is excellent, I noticed a couple of minor quirks – the text wrapping might get a bit wonky if it hits the end of a line mid-word, and once you’ve set a structure, changing the layout can be a bit tricky. But honestly, these are just tiny hiccups in an otherwise fantastic landing pages builder.

Once your landing pages are ready, you can share them on social media, set up tracking for link clicks and form fills, and choose how to publish it – on Moosend’s domain, your own domain, or WordPress site.

Sign-up and subscription forms

Now, if you want to spice things up with a signup form, you can add it seamlessly to your landing page.

landing pages builder in moosend

Moosend offers form types such as:

  1. Pop-ups

  2. In-line Forms

  3. Floating Bars

  4. Fullscreen Forms

The consistency in the editor design makes playing with email marketing subscription forms a breeze. There are 11 form templates, each named after classic songs, and 18 promotional popup templates.

forms templates

A cool addition is the Wheel of Fortune feature – a gamified way to boost form engagement. You can customize the wheel size, add offers, labels, colors, and coupon codes. It’s a fun twist to amp up your conversion game.

Every signup form template starts with an email field, and you can add more data fields by clicking Edit Custom Fields. Collect whatever information you need, and you even have the flexibility to create your own data fields.

form editor

For the tech-savvy, there’s a Code Mode available in both the landing page and form builders. You can view the HTML, copy the code, or download and upload JSON templates. This is a nice touch for those who like to go into detail.

Overall, Moosend’s landing page and form builder is strong – user-friendly, visually appealing, and loaded with many great features.

Reports and analytics

Understanding how your email marketing campaigns are performing is key to making them better over time. Moosend has got your back with detailed analytics for both standalone and repeat campaigns. Here’s what you get:

  1. Performance Overview: The basics – open rates, click rates, and unsubscribes. It’s like the heartbeat of your email.

  2. Track Recipient Activity: Dive deeper into how your subscribers interacted with your campaign – who opened it, clicked links, and unfortunately, who said their goodbyes.

  3. Track Link Clicks: Get a visual ‘click map’ showing which links in your email were popular and how many clicks each got.

  4. Track Email Clients & Devices: Know the nitty-gritty details about the devices, email clients, browsers, and operating systems your subscribers are using. Essential for avoiding spam flags from specific email clients.

  5. Track Activity by Location: An interactive map that lets you hover over a country and see key campaign performance stats for that location. It’s like world domination, but with emails.

For automation campaigns, Moosend gives you open, click, and unsubscribe rates. You also get insights into how many subscribers entered an automation and their reactions to your messages.

Now, let’s talk about subscription forms – you get stats on how many people viewed them and the conversion rate. And for landing pages, Moosend tells you the number of visitors, views, and conversions. The conversion rate is the gold nugget, showing how many visitors took action.

But here’s where Moosend’s analytics really shine website tracking. You can either link your Google Analytics account to Moosend for insights into site traffic from your campaigns, or you can use Moosend’s tracking code on your site. The latter gives you a detailed report on subscriber behavior – what they ordered, how much they spent, whether they abandoned their cart, and more.

Moosend integrations

moosend integrations

Moosend offers 42 direct third-party integrations. In addition, Moosend’s native integrations include CRM tools, list validation and lead generation platforms. And you work in eCommerce then you can easily integrate with platforms such as WooCommerce or Magento,

Here’s the cool part – when you set up these integrations, you can seamlessly pull in product listings into your emails or set up slick upsell automations. So, if you’re running your shop on Shopify or any other eCommerce platform not on the list, no worries! When you initially set up your Moosend account and connect it to your website, whether it’s an online store or something else, you get the magic of tracking traffic and sales.

But wait, there’s more – Moosend integrates with Zapier. For those who don’t know, Zapier is a tool that syncs with thousands of applications. You can find practically everything there (seriously). So, even if you have a Shopify store or any other software service, you can make the connection seamlessly through Zapier.

Moosend email deliverability

In our email deliverability tests, Moosend didn’t quite take the crown. It scored in the average range, signaling that its performance in ensuring your emails reach their intended recipients was decent but not exceptional. So, while it may not be a top-tier player in this aspect, it still gets the job done, albeit with room for improvement.

Moosend customer support

Moosend has two customer support options:

  • a live chat help desk

  • a self-service knowledge base.

First up, the live chat widget is your go-to buddy on every page. Got a problem? Just click, ask for help, and voila! I tested out the live chat feature a couple of times, and I was seriously impressed with the speedy responses. The agents gave me direct answers to my questions and even pointed me towards relevant articles in the knowledge base if I wanted to dive deeper.

Now, let’s talk about that knowledge base – it’s a treasure trove of info. They’ve got this contents page called “New Platform – FAQs,” sorting articles into 13 different categories covering key areas like Audience, Campaigns, Growth Tools, and Automation. Brace yourself – almost half of these categories have over 100 articles each. That’s a boatload of information.

And if you’re more of a visual learner, they’ve got your back with video tutorials. Most of these guide you through setting up tracking on an eCommerce site using the Moosend tracking code.

Moosend pricing plans

moosend pricing

All the marketing tools come with an unbeatable price tag. Moosend pricing starts at $7 per month for 500 contacts if you pay for a year upfront.

What I really appreciate is Moosend’s simple pricing structure. There’s just one paid plan – the Pro tier. You pay one price, and you unlock all the features. The cost naturally scales up with the size of your contact list.

For larger organizations with specific needs, there’s the custom-priced Enterprise plan. It’s designed for those who want a dedicated account manager and a few extra perks.

While there isn’t a free plan, Moosend allows you to try the platform within a 30-day trial period and there are no limits during this period.

Moosend discount

As a special gift to our readers, Moosend is offering an extra 10% discount when you sign-up through this link. This comes on top of the existing 20% discount when opting for the yearly payment option. It’s a double win for your budget!

Moosend pros and cons

Wondering what pros and cons, Moosend has? 🤔 Here’s what we noticed during our detailed testing of this email marketing software.

Moosend pros

  • Unified Design Experience: Moosend stands out by offering a consistent and user-friendly drag-and-drop editor across emails, landing pages, and subscription forms. This streamlines the creative process and ensures a seamless design experience.

  • Advanced Tracking Capabilities: Website tracking integration improves Moosend’s marketing automation, segmentation and analytics.

  • Flexible Automation: Moosend’s open-ended automations provide users with the flexibility to design and customize workflows tailored to their specific needs.

  • Intuitive Workflow Editor: The user-friendly workflow editor simplifies the automation creation process. Alongside pre-built automation templates, users, whether beginners or pros, can efficiently design and implement effective automation sequences.

  • Cost-Effective Solution: Moosend offers excellent value for money with its competitive pricing starting at just $7 a month for 500 contacts. The all-in-one Pro tier ensures access to all features, making it a cost-effective solution for businesses of varying sizes.

  • Responsive Support: The fast and responsive live chat customer support adds another layer of value to Moosend. Quick access to support ensures that users can promptly address any issues or queries, enhancing their overall experience with the platform.

Moosend cons

  • Lack of Free Plan: While the free trial is beneficial, the absence of a free plan may be seen as a drawback. Many users appreciate having a permanent free option to explore and use essential features without a time limit.

  • Minor Glitches in Editor: Despite being easy to use, the drag-and-drop editor in Moosend may have one or two glitches. Identifying and resolving these minor issues can improve the overall user experience and provide a smoother design process.

Moosend review: Rating details

⭐ Rating 📝 Details

Easy of use: 4/5

Moosend recently got an interface update and changed at the email creator and forms for the better. But still not everything is as intuitive as it might seem. Moosend's interface is good, but not perfect. There is room for improvement.

Editor: 4/5

So, in Moosend's drag-and-drop feature for creating emails, you can choose defaults for all sorts of things like text and buttons. They have all the cool stuff you want in there: videos, timers, products, you name it. And if you get stuck, you can use the live chat. If you're into coding, adding your own HTML code is child's play, and you can also add a text version.

Ready templates: 4/5

Moosend offers a collection of more than 70 customizable email marketing templates. All of them are divided into categories. A great feature is the seamless integration of professional photos with Unsplash, allowing you to effortlessly enhance your templates with high-quality visuals

List management: 4/5

Moosend offers multiple ways to add contacts. You can add a .TXT or .CSV file, or even in an Excel sheet. Plus, you have the option to do it the old-fashioned way and type them in one by one. And if you're a fan of copy-paste, that works too. In addition, all the app works with Google Contacts and Salesforce, so you can get your information from there.

Email deliverability: 4/5

In our email deliverability tests, Moosend showed average performance without any significant standouts. The platform, while not a standout, also did not fall significantly below average in ensuring effective email delivery.

Customer support: 5/5

Moosend has an extensive and up-to-date knowledge base that provides detailed information for users seeking help. In addition, their live chat support is not only fast, but also proves to be very helpful, providing users with a reliable and efficient source of real-time help.

Marketing automation: 4.5/5

Moosend offers 18 marketing automation templates, providing users with a variety of options for their campaigns. The visual automation builder stands out as well-designed and far surpasses the functionality of the newsletter editor, offering a more intuitive and efficient experience for creating automated marketing workflows.

Landing page builder: 4/5

Moosend's mobile-responsive landing page templates maintain consistent design themes with email templates. This allows for seamless brand replication across devices, providing a consistent and professional look to your content. The page editor works very similarly to the the email creator.

Moosend review: Is this the right tool for you?

moosend review, pricing, details, pros, cons, ratings

Thanks for going through my Moosend review! 🤓 Now let’s move on to answer the question – Is Moosend the email marketing superhero for you?

If you run a small online business and need a good email marketing solution, Moosend is the best choice. Not only does it provide great value, but it also provides simplicity for the user while offering some cool advanced features, especially in terms of web tracking and automation.

Frequently asked questions

Most user reviews of Moosend are overwhelmingly positive. Users often praise the user-friendly interface, making it easy to navigate for both beginners and experienced marketers. Many appreciate the platform’s affordability without compromising on features, making it an excellent choice for companies of all sizes.

👉 Try Moosend for 30 days FREE.

Creating an Moosend account is quick and easy:

  1. Go to Moosend’s website.

  2. Click on “Sign Up for Free.“

  3. Fill in your details and choose a plan.

  4. Set up your first email list.

  5. Confirm your email through the verification link.

  6. Log in to your new account and follow the setup wizard.

Congratulations! Your account is now ready for action. 🥳

Moosend starts at a price of $7 per month, offering a package that includes 500 contacts and unlimited emails. Moosend keeps it simple with a single, transparent paid tier, where costs increase based on the number of contacts added. They also offer a sweet deal – a 30-day free trial period to test the features yourself. Easy on the wallet, simple and a trial to get started – not a bad offer, right?

Moosend is a top-tier email marketing platform that offers premium features at an affordable price. Its marketing automation is particularly noteworthy, providing exceptional value. Tailored for eCommerce, Moosend comes equipped with specialized tools, including web tracking for revenue monitoring.

What sets Moosend apart is its user-friendly design, making it a breeze for both beginners and experienced users. The editors for emails, landing pages, and automations are not only visually appealing but also easy to navigate. Whether you’re new to email marketing or a seasoned pro, Moosend’s simplicity and advanced features make it a standout choice.

Yes! All Moosend templates, including email, landing page and form templates, are designed to be responsive. This means that they automatically adapt and look great on a variety of devices, providing a smooth and professional look whether your audience is viewing your content on a desktop, tablet or mobile device.

Yes! Moosend provides a landing page builder as part of its feature set. This tool allows users to create engaging and visually appealing landing pages tailored to their specific needs. The wizard has a user-friendly interface and a range of customization options

Moosend is extremely user-friendly. The well-designed user interface ensures smooth navigation, providing clear labeling for all necessary tools. The platform maintains consistency across all its features, using the same intuitive drag-and-drop editor for emails, landing pages and forms. This means that once you have mastered one of them, you can seamlessly move on to using the others.

No, Moosend has only a 30-day free trial without requiring any credit card details. This gives you enough time to thoroughly test its functions and determine whether it is compatible with your needs.

When it comes to pricing, Moosend stands out as one of the most budget-friendly Email Service Providers (ESPs). The plans start at just $9 per month for 500 contacts or $7 per month when billed annually, encompassing all features.

Absolutely, Moosend is a legitimate and trustworthy email marketing service, especially tailored for small businesses. You can have confidence that your customer data is securely stored in their data storage centers, ensuring the safety and confidentiality of your valuable information.

Moosend alternatives

Alternative email marketing tool for Moosend?

Looking for other email marketing platforms? 

Here’s a list of the best Moosend alternatives:


MailerLite is a email marketing service that stands out as the best alternative to Moosend, excelling in delivering effective email campaigns, making it a reliable choice for businesses. With a user-friendly interface (UI), it simplifies the process of managing email marketing service. Additionally, MailerLite provides automating email marketing tasks, allowing users to streamline their email processes and boost efficiency.


GetResponse is a robust alternative to Moosend, offering a comprehensive suite for email campaigns. With a user-friendly interface (UI) designed for ease of navigation, it provides a smooth experience for users. GetResponse also stands out in the email marketing world, accommodating diverse needs. Automated workflows further enhance the efficiency of email campaigns.


AWeber is another noteworthy alternative, excelling in the realm of email marketing services. Known for its user-friendly interface (UI), it simplifies the process of managing email campaigns. AWeber integrates seamlessly with Google Analytics, offering valuable insights to users. Its robust platform supports automated workflows, streamlining the execution of email marketing strategies.

4.9/5 - (28 votes)

Leave a Reply

Your email address will not be published. Required fields are marked *