SendPulse review for 2024
Should you use this e-mail marketing software?
Finding a ideal email marketing tool can make a huge difference for any business. That’s where SendPulse steps in – it says it can supercharge your email game. But does it really do the trick?
- Best for medium and small businesses
- Up to 15,000 FREE emails per month
- Advanced SMTP service features
- Average email deliverability rate is 93.7%
In this full review below, we’ll check out what SendPulse can do, look at how much it costs, think about the good stuff, and the not-so-good stuff.
The big question: Is SendPulse the email superhero app your business needs? Stick with us as we explore this great email marketing software, and figure out if it’s the right move for your email game! 🎮
⏰ SendPulse review quick summary
SendPulse is a comprehensive marketing solution designed for businesses seeking versatile communication tools. Here’s a brief overview:
Ideal for businesses looking for an all-in-one marketing platform
Offers a awesome free plan with no time limits
Very cool automation and landing page templates
Integrations with many CRM and e-commerce platforms
In essence, SendPulse is an all-in-one platform catering to a wide range of marketing needs, making it a valuable asset for businesses aiming for a holistic marketing strategy.
Table of contents
What is SendPulse?
SendPulse is like the maestro of your email symphony – an all-in-one platform designed to make your email marketing sing. It’s not just about sending emails; it’s about sending the right emails to the right people, at the right time. Think of it as your personal email marketing assistant, helping you create, send, and track your email campaigns with ease.
But it’s not just about newsletters. SendPulse goes beyond the basics, offering features that stretch from email and SMS marketing to web push notification.
Whether you’re a small business trying to connect with your audience or a top company or seasoned marketer looking to optimize campaigns, SendPulse aims to be the Swiss Army knife in your digital marketing toolkit.
This email marketing software positions itself as the conductor of your marketing symphony, promising an all-encompassing experience.
But does it hit the right notes? Let’s dive into the features and functionalities that make SendPulse stand out in this full review.
SendPulse features
SendPulse isn’t your run-of-the-mill email tool; it’s a data marketing dynamo armed with features that demand attention:
Drag-and-Drop Editor: Crafting captivating emails is a joy with this email marketing user-friendly drag-and-drop editor. No design degree required – just drag, drop, and dazzle.
Multichannel Marvel: The software expands your reach with SMS and web push notifications. It’s not just about emails; it’s about meeting your audience where they are.
Personalization and Segmentation Get personal with your audience using SendPulse segmentation tools. Tailor your messages, making every interaction feel bespoke.
A/B Testing Playground Refine your strategies by playing with variables. SendPulse A/B testing lets you experiment and find what truly resonates with your audience.
Analytics and Reporting Dive into the nitty-gritty with SendPulse analytics. Track what works, what doesn’t, and pivot your strategy accordingly.
SMTP Server Option Take charge of email delivery with SendPulse SMTP server. It’s not just about sending; it’s about ensuring your emails land where they matter.
Stay with us as we dissect these new features together, exploring how SendPulse’s arsenal holds up in the real-world battlefield of other email marketing tools.
Is it the game-changer it claims to be? Let’s find out.
Sending emails in SendPulse
Alright, let’s talk about how SendPulse handles sending your emails.
They’ve made it easy, and here’s how:
1. Setting Up a Campaign
Starting your email campaigns shouldn’t feel like a puzzle. SendPulse keeps it simple. Whether you’re picking your audience or choosing the best time to send emails, their easy-to-use setup guides you through each step without the headache.
2. Targeting the right group
SendPulse is all about talking to the right people. You can group your audience based on what they like or how they act. It’s like tailoring your messages for different friend groups – smart and personal.
3. Testing for the best results
Before you hit that ‘send‘ button, the software suggests trying different things with A/B testing. Change the subject line, try different words – it’s like figuring out the perfect recipe for your audience.
4. Checking what worked
After you hit ‘send,’ the journey isn’t over. The tool gives you reports and detailed statistics that show who opened your emails and who didn’t. It’s like getting a report card for your campaign. Learn from it, and next time, do even better.
5. Control your email campaigns
For those who want extra control over where their emails go, SendPulse offers something called an SMTP server. It’s like sending emails from your own secret mailroom. This way, you can make sure your emails end up where they should.
SendPulse email templates
When it comes to pre-built templates, SendPulse takes a minimalist approach. While it may not flood you with a myriad of ready-made designs, the platform compensates with a user-friendly interface that puts customization at the forefront.
SendPulse understands that one size doesn’t fit all. Their approach allows users to easily personalize and tweak templates to align with their brand and messaging. Whether you’re aiming for sleek and modern or classic and professional, the flexibility is in your hands.
Navigating through the email template customization process is a breeze with SendPulse. The user-friendly interface ensures that even those without a design background can effortlessly create visually appealing emails. Drag elements, drop creativity, and let your brand shine.
While the template selection might not be overwhelming, SendPulse prioritizes customization and user-friendliness, promising a tailored experience for every email campaign made a good service.
In the next section, we’ll dive deeper into the nuts and bolts of crafting emails on SendPulse, exploring the platform’s strengths and potential areas for improvement.
Automations in SendPulse
In my experience, the automation feature in SendPulse is extremely helpful. It’s like having a personal assistant for my marketing tasks. The ability to set up automated workflows, from sending personalized emails to nurturing leads, has not only saved time but has also significantly enhanced the efficiency of my campaigns.
What I find particularly impressive is the user-friendly interface that allows me to design complex automation sequences without the need for advanced technical skills.
It’s a powerful tool that puts the control firmly in the user’s hands, enabling precise targeting and personalized communication with my audience.
The real-time analytics and reporting within the automation feature provide valuable insights into the performance of my campaigns. This not only helps in tracking the success of each automated step but also allows for quick adjustments to optimize outcomes.
Landing pages in SendPulse
Trying out SendPulse’s landing page creator has been a really good experience. It’s a strong tool that makes a business’s online presence look awesome. What stands out is how it ensures that the design works well on any device, making sure everyone gets a great experience.
What I like most is how flexible it is. You can change texts, forms, images and buttons to make it truly yours.
I also appreciate how smartly it handles forms. You decide when and how to show subscription forms, which helps get more valuable leads. That’s a big win for effective lead generation.
For those selling stuff online, SendPulse’s creator is a big help. It lets you take payments directly on your website. With features like product galleries, detailed descriptions, and payment buttons, it’s a handy tool for setting up an online store.
The built-in CRM system is another plus. It keeps your customer interactions organized, giving you control over your sales process.
SendPulse doesn’t leave anyone out with its payment options. Whether it’s Stripe, PayPal, or even cryptocurrencies like Bitcoin and Ethereum, it covers all bases.
Seeing how search engines and social media see your pages is made easy with the monitoring and analytics features. It helps you make smart decisions to get more visibility and traffic.
And here’s a nice bonus: SendPulse has over 36 ready-to-use landing page templates. It’s like a head start, making it easy for you to get going with professionally designed templates.
The fact that there’s a free plan is a big thumbs up. You can try things out without spending money, and that’s great for anyone just starting.
In a nutshell? SendPulse’s landing page builder is amazing in my opinion!
SendPulse pricing plans
Embarking on a journey with SendPulse means having tailored solutions for every scale of business. Here’s a closer look at their pricing plans:
FREE Plan
It's free forever
For those starting small or exploring the platform. The free plan offers up to 500 subscribers and allowing up to 15,000 emails monthly. It provides 100 MB of image storage, allows for 3 sender email addresses, 1 domain, and includes 5 flows, 1 event in A360, along with 1 website or bio link page. Additionally, users benefit from 100 verifications with the email verifier.
STANDARD Plan
Starts at €7/month
Ideal for growing businesses. Offers unlimited emails and a broader scope. It includes 200 MB of image storage, caters to 100 sender email addresses across 3 domains, and features 10 flows, 10 events in A360. This plan also extends to 2 bio link pages, 100 verifications with the email verifier, 5 saved segments, a full A/B testing suite, and accommodates 3 users per account.
PRO Plan
Starts at €8.40/month
Perfect for businesses with expanding needs. This comprehensive plan boasts unlimited emails, 500 MB of image storage, and accommodates 300 sender email addresses across 5 domains. Users benefit from 50 flows, 50 events in A360, 2 websites and 2 bio link pages, 1,000 verifications with the email verifier, unlimited segments, and a full A/B testing suite. The PRO Plan is designed to cater to a broader user base, allowing 10 users per account and an unlimited number of tags.
ENTERPRISE Plan
Starts at €11.76/month
Tailored for larger enterprises. It includes unlimited emails, 5 GB of image storage, and caters to 300 sender email addresses across an unlimited number of domains. This plan provides an unlimited number of flows and events in A360, 50 websites and bio link pages, advanced segmentation options, a full A/B testing suite, unlimited users, transactional emails, and an unlimited number of tags. The specifics of verifications with the email verifier depend on the plan size.
VIP Plan
Individual pricing
For businesses with over 5 million subscribers, the VIP plan offers personalized discussions with the sales team to cater to specific requirements.
SendPulse support team
I tested SendPulse’s support team a few days, and in my opinion, they were wonderful. When I had questions, they replied quickly and helped me out. It felt like having a friend who knows their stuff and is ready to assist. This positive experience adds to my confidence in using SendPulse for my digital needs.
If you ever need help with SendPulse, reaching out to their customer support is a breeze. They offer 24/7 assistance, and you can contact them through email, chat, or even social media.
I tested it, and they were quick and really helpful – like having a knowledgeable friend just a message away. It adds a sense of ease knowing there’s a reliable support team whenever you need it.
SendPulse integrations
SendPulse integrates well with other tools, creating a smooth experience for users. Let’s take a look at how it connects with different platforms:
CRM Connections: SendPulse easily connects with popular CRM systems like Salesforce and HubSpot. This means the information about your customers can move easily between systems.
Online Shop Partnerships: For businesses selling things online, SendPulse works well with platforms and services like Shopify and WooCommerce. It helps in sending personalized emails and running campaigns smoothly for a better online shopping experience.
Website Management Harmony: SendPulse also connects with systems like WordPress, making it simple to share content. Whether it’s updating a blog or sending out newsletters, SendPulse works hand-in-hand with these systems.
Learning from Analytics: By teaming up with Google Analytics, SendPulse helps you understand more about what your customers are doing. This way, you can make smarter decisions based on the information you get.
Social Media Friends: SendPulse doesn’t forget about social media. It connects with platforms like Facebook and Twitter so that you can reach out to your audience on different platforms without any hassle.
Zapier Magic: With Zapier, SendPulse becomes even more flexible. Zapier lets you use SendPulse to work with over 3,000 other apps. It’s like having a magic wand to create custom connections between different tools.
API Access: For businesses with specific integration needs, SendPulse offers API access, providing a direct pathway to customize and enhance the integration with their platform.
In simple words, SendPulse integrations are like puzzle pieces that fit perfectly together. By connecting with different tools and systems, SendPulse ensures that your marketing efforts are not just strong but also fit well into what you’re already doing.
SendPulse web push notifications
In my exploration of SendPulse’s features, the web push notifications have emerged as a delightful surprise, adding a dynamic layer to my communication strategy. Here’s why they’ve won me over.
The web push notifications are like a direct line to my audience’s attention. Sending messages in real-time ensures that I can keep them in the loop effortlessly, fostering a sense of instant connection.
What impressed me is how easy it is for my audience to opt-in. SendPulse has streamlined the process, making it a breeze for users to subscribe to notifications. This simplicity translates to a higher engagement rate.
I love the personalization options. Being able to tailor messages for different segments of my audience adds a touch of intimacy to my communication. It’s like speaking directly to each group, making the content more meaningful.
The integration of web push notifications seamlessly into my multichannel strategy is a game-changer. It ensures that my communication is not just instant but also part of a unified brand experience across various platforms.
Adding visuals to my notifications is also a awesome thing. SendPulse’s support for images elevates the aesthetic appeal of my messages, making them not just informative but visually engaging.
LiveChat in SendPulse
In my journey with SendPulse LiveChat feature, I’ve discovered a tool that goes beyond expectations, turning customer interactions into a positive and stylish affair.
I love the ability to customize the LiveChat to match my website’s style seamlessly. It feels like I’m having a conversation with customers in a space that’s an extension of my brand.
The flexibility of the widget options is fantastic. Being able to test launches based on visitor actions is a game-changer. It’s like having a chat that adapts to how users prefer to engage.
Managing multiple conversations is surprisingly easy with LiveChat. Having the entire dialogue history neatly organized on one page is like having a cheat sheet for understanding and addressing customer needs.
Creating deals instantly within the chat is a real positive for me. It turns regular conversations into potential business opportunities seamlessly. It’s a proactive approach that resonates well.
The integration of artificial intelligence through ChatGPT is a personal favorite. It adds a human touch to the chatbot, making interactions feel more like genuine conversations. It’s like having a virtual assistant that understands and responds like a friend.
In my opinion, SendPulse LiveChat feature isn’t just a communication tool – it’s an enhancer of positive experiences. It allows me to engage with customers in a way that feels authentic, customized, and seamless.
SendPulse pros and cons
During my testing of SendPulse, I found some important pros and cons to mention. Here is my list:
SendPulse pros
- Transparent Pricing: Clear and diverse pricing plans provide flexibility for businesses of varying sizes and budgets.
- Easy Registration: The registration process with SendPulse is user-friendly and straightforward, ensuring a hassle-free onboarding experience.
- Simple Verification: The verification process is uncomplicated, adding to the ease of setting up and accessing your SendPulse account promptly.
- Automation Power: Robust automation capabilities streamline marketing workflows, allowing for personalized and efficient campaigns.
- AI Integration: The integration of artificial intelligence with ChatGPT enhances communication, providing a more human-like interaction experience.
- Diverse Integrations: Seamless integration with CRM systems, e-commerce platforms, CMS, analytics tools, and social media enhances the platform's versatility.
SendPulse cons
- Learning Curve: The platform, with its diverse features, might have a learning curve for new users unfamiliar with advanced marketing tools.
- Limited Email Templates: The library of ready-made templates in SendPulse's Email Marketing could be more extensive.
- Sending Files Needs Some Learning: Including files in emails might be a bit tricky for some users. It could take a bit of learning to understand how to send different types of files in your campaigns.
In conclusion, SendPulse presents a robust suite of tools with numerous strengths, but like any platform, it has areas for improvement.
Full review summary
SendPulse, with its innovative features, customization options, and commitment to user-friendly marketing tools, earns a solid 4.3 / 5 rating. While there are areas for improvement, such as expanding the template library, the platform’s strengths in automation, lead generation, communication, and pricing make it a commendable choice for businesses seeking a comprehensive marketing solution.
It’s a toolset that not only meets the demands of modern marketing but also strives to exceed expectations, making customer engagement a positive and enriching experience.
- Best for medium and small businesses
- Up to 15,000 FREE emails per month
- Advanced SMTP service features
- Average email deliverability rate is 93.7%
Frequently asked questions
Does SendPulse have a friendly user interface?
Absolutely! SendPulse prides itself on a user interface. Navigating through campaigns, designing emails, and analyzing results are designed to be intuitive, making it accessible for both beginners and seasoned marketers.
How much does SendPulse cost?
SendPulse offers various pricing plans tailored to different needs. The cost depends on factors such as the number of subscribers and the features you require. The standard plan starts at $7/month. The good news is, they often have a free plan and flexible options to accommodate various budgets.
Does SendPulse have an API?
Yes, SendPulse provides an API for users who want to integrate SendPulse functionalities into their own applications or systems. This API allows for seamless integration and communication between SendPulse and other platforms.
Is SendPulse free?
Yes, SendPulse offers a free plan. This plan allows users to explore basic features, making it an excellent starting point for those dipping their toes into email marketing. However, for more advanced new features and larger audiences, there are premium plans with associated costs.
What is SendPulse signup process?
The signup process for SendPulse is straightforward. You need to provide basic account information, including your email address and password. Once signed up, you can explore the platform, and if you choose, upgrade to a paid plan for additional features and capabilities.
Is SendPulse customer support good?
Absolutely, SendPulse service customer support is commendable. I have found their team to be not only reliable but also remarkably responsive. Whenever I’ve encountered queries or sought assistance, their support has provided timely and helpful responses.
Other email marketing tools
Here’s a list of other email marketing tools that you may also like:
GetResponse
GetResponse is recognized for its robust automation workflows and user-friendly interface, making it an excellent choice for businesses seeking advanced automation capabilities and seamless webinar hosting.
MailerLite
MailerLite stands out for its simplicity and ease of use. With a free plan that includes essential features, it’s particularly appealing to small businesses and startups looking for a straightforward yet effective email marketing solution.
ActiveCampaign
ActiveCampaign combines the power of email marketing, automation, and CRM features. Its advanced automation capabilities enable businesses to create highly personalized customer journeys, making it a preferred choice for those seeking comprehensive marketing solutions.
Rating
4.3
