MailerLite Review (2024) – Everything You Need To Know! πŸ“

MailerLite Review for 2024

Is this the best email marketing service?

MailerLite is probably the most popular software for email marketing campaigns, building landing pages and marketing automation around the world. πŸ’Œ

But does the most popular immediately equal the best? If you’re wondering whether it’s worth using MailerLite, then this article is definitely for you.

mailerlite logo

In this MailerLite review, I will discuss in detail the main features offered by this tool, as well as outline its main pros and cons based on my own experience of using this platform for over two years.

In addition, we will discuss all the available pricing plans to find out if MailerLite is really worth the price. Are you ready? Buckle up and let’s get started!

⏰ MailerLite review quick summary

MailerLite is proving to be a versatile and cost-effective email marketing solution for companies of all sizes. Here are our review highlights:

  • With its intuitive design, MailerLite provides ease of use for all users

  • MailerLite offers users a free plan forever (I’m not kidding, seriously)

  • Their average deliverability of sent newsletters is a 90% score

  • A awesome email drag and drop builder to create epic newsletters

  • Many great looking ready-made templates, but only in paid plans

In summary, MailerLite is a powerful, budget-friendly email marketing solution with user-friendly features, making it an excellent choice. ✨

MailerLite dashboard

mailerlite dashboard review

MailerLite dashboard stands out with its clean and organized user interface. The left-side menu efficiently directs users to apps and builders, navigation.Β 

The dashboard’s customization options, including light and dark themes, which are a great addition, as I personally love using MailerLite with a dark theme.

theme edit in mailerlite dashboard

Found under the profile section, users can personalize their dashboard, set theme preferences, and bolster account security with two-factor authentication. This section also facilitates easy management of profile details, such as changing profile photos, resetting passwords, and subscribing to MailerLite newsletter.

MailerLite core features

mailerlite features

MailerLite is not just about email marketing service. The platform is much more advanced and has added many innovative features over the past few years. Here is the list of features available in MailerLite:

  • Email marketing campaigns

  • Marketing automation

  • Landing page builder

  • Sign-up forms and pop-ups

  • Website and blog builder

  • Reports and analytics

Now let’s discuss each feature in detail and see if it’s really worth using them… 🧐

Email marketing campaigns

email marketing campaigns types in mailerlite

Email marketing campaigns in MailerLite are very powerful, but let’s start by explaining what specifically you can send with this tool.

Sending email campaigns

Let’s explore the four types of email campaigns available in MailerLite:

  1. Email Campaigns: These are your regular emails. Name your campaign, choose who it goes to, and design the email to share with your subscribers. Easy!

  2. A/B Split Campaigns: Fine-tune your emails. Test one version against another – whether it’s the subject lines, content, or who the email is from – to make your email strategy better.

  3. Auto Resend Campaigns: Similar to a regular campaign, but this time it automatically goes to those who missed it the first time. Great for getting more people to open and click your emails.

  4. RSS Campaign: Writing a blog? Make life easier by automating new email campaigns when you add fresh content to your website. Perfect for bloggers and those who want a hassle-free email newsletter.

Ready email marketing templates

In MailerLite, starting an email campaign is very easy thanks to the variety of options available in the email templates. πŸ’»

ready email templates in mailerlite

To launch your campaign, choose from over 60 free email newsletter templates available in the paid plan. These templates cover a range of styles and themes, offering modern designs that look great on both computers and mobile devices. With such an assortment, creating a visually appealing email message without having to start from scratch is simple.

And If you have a specific vision and want to create email campaigns with your own template, MailerLite has a solution for you!

Drag and drop editor

MailerLite email editor is where the creative magic happens! With a main playground offering over 20 pre-built modules, designing your email is as simple as dragging and dropping elements onto the canvas. πŸ‘·β€β™‚οΈ

drag and drop editor in mailerlite

The fun doesn’t stop there. MailerLite allows you to make your content dynamic, providing instant personalization. You can tailor specific blocks to show only to particular groups, adding a touch of customization.

The editor comes with some special treats in the form of drag and drop blocks, including video blocks with animated GIFs, product feature blocks, social media posts, countdown timers, RSS templates, and survey blocks.

dynamic content blocks

The drag-and-drop editor is a pleasure to use. It seamlessly integrates various dynamic content blocks, simplifying the addition of text, columns and interactive elements such as polls and image carousels. Don’t worry if you make a mistake – change tracking and an easy undo function will keep you protected.

AI writing assistant

ai writing assistant in mailerlite

A standout feature of MailerLite is the AI writing assistant, powered by GPT technology. This intelligent tool goes beyond traditional editing – it helps you craft compelling newsletter copy.Β 

Whether you need catchy headlines, vivid product descriptions, or even entire newsletters, the AI writing assistant is there to assist. It doesn’t stop there; the tool can also aid in localizing your content through translations.

Custom HTML editor

custom html editor in mailerlite

For those who prefer a more hands-on approach, there is also a custom HTML editor, available exclusively on the Advanced plan. This feature gives users more control, allowing them to directly manipulate and customize HTML code to meet their specific needs.

Preview and test email

Once you’ve completed your newsletter design in MailerLite, you can make sure it’s perfect before sending it out with a test send preview feature. πŸ’Œ

send test newsletter in mailerlite

It allows you to share your email with colleagues for a quick check before sending.

You can share a link or download a PDF for offline review.

email preview feature

Email reviews are available in both desktop and mobile modes, providing a comprehensive look at the project. It is important to note that while these previews showcase the overall layout, personalization features are not included.

Email automation

email automation templates

MailerLite makes email automation easy and accessible for everyone, whether you’re on a free plan or a premium one. With marketing automation, you can set up workflows based on subscriber actions like opening emails or clicking links. You can also create conditions based on custom fields and segments, making your email campaigns more personalized.

The automation editor is user-friendly and straightforward.Β You can even A/B test different subject lines and campaign emails to find what works best for you.

email automation editor in mailerlite

While MailerLite doesn’t track page visits, it offers a range of triggers for your workflows, such as when a subscriber joins a group, clicks a link, completes a form, or when a specific date or anniversary occurs.

List management

In MailerLite, managing your contact lists is a straightforward and flexible process. Contacts are organized into ‘groups,’ which are similar to what other newsletter tools may refer to as ‘lists’.

The platform allows you to segment your subscribers using a wide range of variables, offering versatility in targeting specific audience segments.

list management in mailerlite

The subscriber and list management features are user-friendly and robust. You can dynamically group subscribers through segments or statically through groups.

This flexibility allows you to tailor your audience targeting based on various criteria. Importantly, the system permits the same user to be on multiple lists without impacting your subscriber limit.

segments in mailerlite

Moreover, MailerLite enables you to take specific actions through automations, like removing a subscriber from one group when they join another. This ensures a dynamic and responsive approach to managing your audience.

In addition to grouping and segmenting, MailerLite provides the option to create custom fields, allowing you to collect and store additional information beyond the standard subscriber details. This feature enhances your ability to personalize and target your campaigns effectively.

Sign-up forms and pop-ups

MailerLite forms allow you to create effective conversion tools – whether it’s newsletter subscription forms or eye-catching sales pop-ups.

forms and popups

With two available types – pop-up forms and website-embedded forms – the process remains consistent, providing a seamless and user-friendly experience regardless of the template chosen.

Form and pop-up editor

When it comes to creating forms and pop-ups in MailerLite, you’ve got options. If you like a head start, kick off with templates for your website pop-ups.Β Or, if you’re feeling hands-on, jump straight into the editor and build it from scratch – it’s that simple.

form and popup editor

The editor gives you the freedom to customize everything: fonts, text, colors, and images. And it’s not just about grabbing email addresses – you can add various form fields to gather customer preferences, names, addresses, or whatever info you’re after.

Forms are a bit simpler than the email newsletter builder, but that’s a good thing. You pick a format – default, horizontal, or a card with an image – and that’s what you get. Easy-peasy! 😎

Form and pop-up automation

Once you’ve got your opt-in form set up, MailerLite takes things up a notch with its form and pop-up with advanced automation options. Now, you can decide what happens next. Maybe you want new subscribers to confirm their sign-up or receive a series of automated emails – that’s where MailerLite’s marketing automation comes in.

πŸ‘‰ Here’s the cool part: you can choose whether each form requires a double opt-in individually. No need to set it for your whole setup – this gives you the freedom to tailor it. Create a form that aligns with GDPR laws for Europe and another for the US, where the email rules are more flexible.

Deciding when your pop-up appears is where you get to be strategic. Whether it’s based on time, how far someone has scrolled down the page, or only on specific pages – it’s your call. And for those smart exit intent pop-ups that catch visitors just as they’re about to leave a webpage? Yep, you can do that too.

If you’re working with WordPress or Shopify, MailerLite has plugins and smooth integration, making it super easy to add the form and pop-up snippet automatically on these platforms. It’s a stress-free way to take your automation to a whole new level.

Landing page builder

landing page templates

Creating captivating landing pages is a breeze with MailerLite’s impressive landing page editor. Offering over 200 cool templates, MailerLite allows you to host these pages on their platform or your own domain. The process mirrors the simplicity of crafting newsletters, ensuring a logical and user-friendly experience.

landing page builder in mailerlite

Whether you start from scratch or choose from the 200 pre-made landing page templates (available on the paid plan), the editor seamlessly integrates with a drag-and-drop interface, making it easy to add modular “content blocks.”Β 

As an added perk, MailerLite provides an unsubscribe page builder, enabling you to include a survey and gather insights from users leaving your mailing list.

landing page settings, seo, url and analitycs

Fine-tuning your landing page is a cinch with MailerLite’s editor. You can easily adjust the page title, URL, SEO settings, and customize social sharing descriptions. For those who love tracking performance, MailerLite smoothly integrates Google Analytics tracking codes.

Website builder

MailerLite website builder allows you to create simple sites with multiple pages – a useful feature that sets this platform apart.

There’s a slight quirk when creating a MailerLite page in the website builder – you need to connect it to a subscriber group. While it doesn’t impact anything negatively, it might be a bit confusing initially.Β 

On the bright side, forms can be linked to multiple groups, providing flexibility.

website editor features

What’s cool is that the editor mirrors the landing pages editor, ensuring a seamless experience. MailerLite builder offers 32+ ready website templates tailored to various industries and use cases.

website templates in mailerlite

The templates provided are pretty solid, requiring minimal adjustments to suit your needs.

Reports and analytics

MailerLite provides basic reporting and analytics, although it doesn’t have a dedicated section. Instead, you access it within campaigns or the subscribers section, where you can find useful individual statistics for each list.

reporting and analytics

While MailerLite supports ecommerce tracking, it’s limited to WooCommerce and Shopify. Unfortunately, social tracking is not a strong suit. However, the platform does offer valuable features like click-mapping and geolocation stats. Additionally, users have the flexibility to enhance analytics by adding Google Analytics tags.

In summary, MailerLite offers fundamental reporting features, with individual list statistics and some valuable insights such as click-mapping and geolocation. Keep in mind the limitations in ecommerce tracking and the absence of robust social tracking.

MailerLite pricing plans

mailerlite pricing plans

MailerLite offers a simple pricing model based on the number of subscribers, providing users with unlimited emails and access to all platform features. πŸ’°

By choosing MailerLite email marketing platform, users get access to 24/7 live chat support, a variety of email templates and the convenience of automatic email sending. Here are the current MailerLite pricing plans:

Free forever plan

The free plan is free up to 1.000 subscribers

MailerLite free forever plan is a fantastic starting point for small businesses. It’s free for up to 1,000 subscribers and includes 12,000 monthly emails, support for 1 user, and 24/7 Email & Chat Support for the first 30 days. Key features include a drag and drop editor, email automation builder, websites, 10 landing pages, comparative reporting, and signup & pop-up form builder.

πŸ‘‰ Try the Free plan here

Growing Business plan

Starts from $25 / month for 2.500 subscribers

For those looking to expand, the Growing Business Plan starts at $25 per month for 2,500 subscribers. This plan offers unlimited emails per month, support for 3 users, and 24/7 Email support. It includes all features from the Mailerlite’s Free Plan, plus the ability to sell other digital marketing products, access to unlimited mailerlite’s templates, dynamic emails, auto resend campaigns, unlimited websites & blogs, an unsubscribe page builder, and multivariate testing.

πŸ‘‰ Try the Growing Business plan here

Advanced plan

Starts from $40 / month for 2.500 subscribers

For more advanced needs, the Advanced Plan begins at $40 per month for 2,500 subscribers. It includes unlimited emails per month, support for unlimited users, and 24/7 Live chat & email support. All features from the Growing Business Plan are included, with additional benefits like Facebook integration, a custom HTML editor, promotion pop-ups, multiple triggers in automations, a preference center, AI writing assistant, smart sending, and partner discounts.

πŸ‘‰ Try the Advanced plan here

Enterprise plan

Price determined according to needs

Tailored to businesses with over 100,000 subscribers, the Enterprise Plan offers unlimited emails per month, unlimited users, and 24/7 Live chat & email support. Building on the Advanced Plan, it includes a dedicated success manager, dedicated IP addresses & deliverability consultation, onboarding consultation and training, and an account audit with performance improvements. Pricing for the Enterprise Plan is determined based on specific business needs.

πŸ‘‰ Try the Enterprise plan here

MailerLite discount

mailerlite discount offer

If you’re ready to give MailerLite email marketing software a try, we’ve got a special discount for you.Β When we chatted with the MailerLite team, they were keen on giving you a head start on your favorite plan – basically for free.

πŸ‘‰ Here’s the scoop: If you sign up for a new account and kick off your free trial through this page, you’ll enjoy a full month on the free plan with access to all advanced features.Β 

And if you decide to go all-in and pay for the year, there’s an extra 10% discount waiting for you.Β It’s a sweet deal that not only lets you explore MailerLite’s features but also saves you a bit more if you opt for the yearly payment.Β 

A win-win to kickstart your email marketing journey!

MailerLite integrations

mailerlite integrations

MailerLite offers a wide range of integration options. Notable integrations include popular platforms such as Shopify, Stripe, WooCommerce, Canva and WordPress.Β 

In addition, MailerLite provides access to an API for developers, allowing users to seamlessly integrate the platform with other applications or systems.

zapier integration in mailerlite

For those looking for even more connectivity, MailerLite supports Zapier integration. This opens up a wide range of possibilities, as Zapier allows users to connect MailerLite with many other services and applications.

MailerLite deliverability

MailerLite’s performance is increasing all the time.

Email deliverability for MailerLite now stands at an impressive 90%. These outstanding results underscore MailerLite’s serious commitment to ensuring that emails reach their intended recipients reliably and efficiently. 🀠

It is clear that MailerLite places great emphasis on maintaining the highest quality of deliverability, contributing to positive and reliable email marketing for its users.

MailerLite customer support

customer support

MailerLite offers customer support tailored to different plans. On the free plan, users can take advantage of 24/7 email support, providing assistance when needed. For those on the paid plans, access to live chat support is provided.

In our experience, we have found the chat support to be fast and helpful. You can get a useful answer to any question within minutes, making MailerLite’s customer service efficient and responsive.

MailerLite pros and cons

One of the standout features of MailerLite is its affordability. In comparison to other platforms with similar features, MailerLite is notably cheaper.Β 

It provides an impressive range of functionalities without putting a strain on your budget, making it a cost-effective option for businesses looking for value in their email marketing solution.

MailerLite pros


MailerLite is a budget-friendly option for email marketing, offering a cost-effective solution for businesses looking to maximize their email marketing efforts, without breaking the bank.

Robust Landing Pages and Website Builder

The platform excels in providing a solid landing pages and website builder, allowing users to create visually appealing and functional pages without the need for extensive coding skills.

Advanced Automation Tools

MailerLite stands out with its advanced automation tools, enabling users to streamline their email marketing processes and create sophisticated automated workflows.

User-Friendly Interface

The interface is simple and clean, making it easy for users of all levels to navigate and utilize the platform’s features efficiently.

Strong Email Editor with Great Modules

MailerLite offers a strong email editor equipped with excellent modules, providing users with the flexibility to design compelling and engaging email campaigns.

MailerLite cons

Lengthy Review Process

On the downside, after signing up for MailerLite’s Business plan, users may experience a lengthy review process before their account is fully verified, potentially delaying the ability to send campaigns.

No Templates on the Free Version

The free version lacks access to newsletter and landing page templates, requiring users to opt for one of the paid plans to unlock this feature. Additionally, the use of the HTML editor is restricted to the Advanced plan.

MailerLite review summary and rating

mailerlite review, ratings, details, features, pricing, cons, pros, email marketing, 2024

MailerLite full rating

⭐ Rating πŸ“ Details

Easy of use: 5/5

MailerLite excels with a user-friendly interface, scoring top marks for ease of use. Whether you're a beginner or an experienced marketer, navigating the platform is a seamless experience.

Editor: 5/5

The email editor in MailerLite is a standout feature, earning high praise for its user-friendliness and powerful capabilities. Crafting visually appealing and engaging email campaigns is made effortless.

Ready templates: 4.5/5

MailerLite offers an impressive array of ready templates, catering to various needs. While diverse, a bit more template variety could further enhance the user experience.

Value for money: 4.5/5

Known for its affordability, MailerLite provides excellent value for money. It stands out as a cost-effective solution, delivering a robust set of features for businesses on a budget.

List management: 4/5

MailerLite performs well in subscriber management, offering effective tools. However, there's room for improvement in terms of additional features and flexibility to meet diverse user needs.

Email deliverability: 5/5

MailerLite's strength is its flawless email deliverability. The platform ensures that emails consistently reach their intended recipients, contributing to reliable email marketing.

Customer support: 4.5/5

MailerLite's customer support is commendable, with 24/7 email support on the free plan and live chat and phone support on paid plans. It provides responsive assistance, though there's slight room for improvement.

Marketing automation: 4/5

MailerLite offers advanced automation tools, though there's potential for enhancement to cater to users with more intricate automation needs.

Landing page builder: 4.5/5

MailerLite landing page builder provides a solid foundation for creating visually appealing and functional pages. While it is effective, a few additional advanced features could further enhance its capabilities for users looking for more advanced options.

MailerLite review summary

MailerLite is a recommendable email marketing solution, which we rate a high 4.6/5. Its strongest point is its exceptional affordability, providing users with a feature-rich platform at an affordable price.Β 

The platform features a great landing page and website builder, allowing users to create visually appealing and functional pages effortlessly. Advanced automation tools add another layer of sophistication, streamlining email marketing processes for businesses of all sizes.

The user-friendly interface, combined with a robust email editor with excellent modules, contributes to a positive user experience. A small downside, however, may be the platform’s lengthy verification process when signing up for the Business plan. Additionally, the lack of templates in the free version and the restriction of the HTML editor to the Advanced plan may be limiting for some users.

Overall, MailerLite stands out as a cost-effective and powerful email marketing tool, offering an impressive set of features. It will be a solid choice for companies looking for a powerful and affordable email marketing solution.

Frequently asked questions

MailerLite is an email marketing software platform that enables users to create, send, and track email campaigns. It provides email marketing tools for designing newsletters, managing subscriber lists, and automating email workflows.

Yes, MailerLite offers a free plan that is available forever for up to 1,000 subscribers. This plan includes essential features and is a great option for small businesses or individuals.

Yes, MailerLite offers live chat support. To access live chat support in your MailerLite account, navigate to the bottom-left corner of the page and click on “Need help?” Then, select the Live Chat option to open the chat box. This will connect you with real-time assistance from the MailerLite support team.

Absolutely. MailerLite email marketing service allows you to use your own domain, providing a professional touch to your email campaigns. This feature is available for both free and paid plans.

Yes, MailerLite has excellent deliverability, consistently scoring 90% or above in most assessments. This reflects the platform’s strong commitment to ensuring that your emails reach your audience effectively.

MailerLite is ideal for businesses and individuals looking to engage with their audience through email marketing. It’s suitable for creating newsletters, managing subscriber lists, and automating email campaigns.

Yes, MailerLite is a legitimate and reputable email marketing software platform used by businesses and individuals worldwide. It offers a range of features to support effective email marketing campaigns.

In my opinion, MailerLite is definitely a better choice than Mailchimp, whose interface is complicated. Besides, the price of Mailchimp is high compared to MailerLite.

I created this MailerLite review based on my own experience using the platform for more than two years. Over this period, I’ve actively engaged with its features and functionalities, forming a well-rounded opinion rooted in my firsthand experience.

The best alternatives to MailerLite are in m opinion GetResponse, Constant Contact, and Moosend. All of these email marketing platforms offer similar features and pricing.

Best MailerLite alternatives

Have you read our entire MailerLite review and still not sure if it’s a good email marketing platform? If you are looking for other email marketing platforms – here are the best MailerLite alternatives:

1. GetResponse

A great alternative to MailerLite – GetResponse offers powerful email marketing and automation features. With a user-friendly interface and a variety of templates, it’s suitable for both beginners and experienced marketers. GetResponse also stands out with its webinar hosting capabilities.

2. Constant contact

Constant Contact is an excellent choice for businesses seeking simplicity and efficiency. It provides easy-to-use tools for creating appealing newsletters and managing contacts. Constant Contact is known for its strong customer support and additional features like event management.

3. Moosend

Moosend is a versatile alternative known for its AI-powered automation and user-friendly interface. It offers features like drag-and-drop email design and advanced automation workflows. Moosend is a solid email marketing platform suitable for businesses of all sizes.

4.9/5 - (27 votes)

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