Localo (Surfer Local) Review – Best Local SEO Tool in 2024?

Localo (Surfer Local) Review

Is this the best local SEO optimization software?

If you’ve been following the SEO scene, you’ve probably heard about Localo (formerly Surfer Local), the latest tool that claims to be the local SEO superhero we’ve all been waiting for. 

But is it really the game-changing tool it claims to be? Let’s find out.

localo (surfer local) logo

In this Localo (Surfer Local) review, we will discuss what this tool brings to the table. We’ll explore its features, find out what it can do, discuss its pricing, pros and cons, and most importantly, I’ll summarize whether it’s great tool worth adding to your digital marketing toolbox.

So, are you ready? Let’s get started! 🧐

⏰ Localo (Surfer Local) quick review summary

Don’t have time to read the entire Localo review? No problem!

Here’s a quick shortcut:

  • Very user-friendly and intuitive interface for easy tool navigation

  • Smart use of AI for optimized posts and automated responses

  • Localo offers a free plan forever. I’m not kidding. Seriously!

  • Excellent Google review management with response templates

  • Responsive customer service via live chat and email

  • Available in 11 languages for widespread usability

In short, Localo (Surfer Local) will be an ideal choice for small and medium-sized local businesses that want to increase their company’s ranking on Google search results. In our opinion, it is definitely worth it.

What is Localo (Surfer Local)?

what is localo (surfer local)

Localo (Surfer Local) is a comprehensive local SEO tool designed to elevate your Google Business Profile’s rankings and visibility effortlessly. This AI-powered platform empowers businesses to enhance their online presence without requiring in-depth knowledge of SEO intricacies or the complexities of Google’s search algorithms.

With Localo, you can effectively work on optimizing your Google business card, reaching new customers, and increasing visibility – all without the stress of navigating through various ranking factors and intricate processes.

How does Localo (Surfer Local) work?

Localo, also known as Surfer Local, is a groundbreaking tool that simplifies the management of Google Business Profiles. It offers a user-friendly interface, eliminating the need for businesses to understand intricate ranking factors or Google search processes. With automated features, Localo takes care of the optimization process, saving businesses valuable time and reducing the complexities associated with manual efforts.

What sets Localo apart is its innovative data-driven technology. The tool gathers real-time information from your Google My Business card and conducts a comparative analysis with competitors. This data is then used to craft a customized growth plan, ensuring businesses can improve their profiles, outshine competitors, and enhance visibility in local searches.

Localo (Surfer Local) features

localo surfer local features

Here’s what Surfer Local brings to your Google business profiles. It’s like having a toolkit that makes optimizing Google My Business (GMB) a breeze, providing a smooth and enjoyable experience. Let’s break it down:

  1. Effortless monitoring: Surfer Local provides access to Google business profile information. It’s like having a watchful eye that keeps you up to date on what’s happening with your business online

  2. Competitor analysis: This feature allows you to dig deeper into your competitors’ activities. It’s like a peek behind the scenes, understanding their moves so you can stay one step ahead.

  3. Actionable insights: What’s the use of data without knowing what to do with it? Surfer Local doesn’t just throw information at you; it provides actionable steps. It’s like having a mentor to guide you through exactly what to do to raise your GMB game.

The best part? Each of these features is designed to be user-friendly, making the whole process of optimizing your GMB not just effective but downright enjoyable. Let’s dive into the details and uncover how each feature can take your Google business profiles to new heights.

Google Business Profile Post Scheduler

Google Business Profile Post Scheduler in Localo

Localo post scheduler feature is a game-changer for anyone looking to effortlessly manage their online presence. Crafting and scheduling Google posts has never been easier – all thanks to Localo. The feature lets you plan and publish directly from the app, saving you the hassle of switching between different platforms. The post preview is a handy touch, ensuring your content looks just right before it goes live.

What sets Localo apart is the thoughtful addition of tips for creating the perfect posts. It’s like having a built-in content strategist, guiding you on what to write about and the optimal times to hit that publish button. The scheduler’s true strength, though, lies in its “set it and forget it” functionality. You can queue up messages in advance during your morning coffee, ensuring a consistent posting schedule without daily involvement.

Keeping things organized is a breeze with Localo calendar feature, displaying all your published and scheduled posts. It’s like having your own social media manager, helping you maintain consistency and achieve the results you’re aiming for. Love that! 🤩

Google Business Profile Statistics

Google Business Profile Statistics in Localo

With Localo, you can also check advanced statistics. This feature offers a comprehensive and accessible overview of the visibility and performance of your Google business profile page.

One standout aspect is the transparent graph that visually depicts your average Google visibility based on added phrases. This feature allows you to quickly assess the impact of your efforts, comparing current visibility with relevant previous periods. It provides a clear indicator of whether your strategies are paying off, offering a tangible way to measure the success of your online marketing endeavors.

The performance stats section is where the magic happens. Localo allows you to track the effectiveness of your actions in real-time. You can see how many people have viewed your business profile, measure customer interactions, and understand how these interactions contribute to increased sales. This granular level of insight enables businesses to refine their strategies and focus on what truly works.

Localo (Surfer Local) also encourages a celebratory approach to success by showcasing the work you’ve done to improve Google visibility. It tracks the number of audits run, reviews you’ve responded to, posts you’ve added, and new mentions of your business. This not only serves as a motivational tool but also allows you to quantify the impact of your efforts in a tangible way.

A crucial metric that sets Localo apart is its ability to show how you compare to competitors. The feature tracks your ascent up Google’s rankings, indicating how many competitors you’ve overtaken recently and since the beginning of your journey with Localo.

Google Business Profile Monitoring

Google Business Profile Monitoring in Localo

The tool includes an automatic local rankings tracking module, so users can effortlessly monitor their local SERP (Search Engine Results Page) rankings on a weekly basis. By enabling this feature, businesses can consistently improve their online presence and secure a prominent position in local searches.

Getting started with the Google Business Profile Monitoring is a breeze. Users can investigate their current visibility by simply entering their business name into the local search rank checker. Additionally, they can add phrases customers might use to find their business, providing a comprehensive overview of their current visibility on Google. This initial step sets the foundation for businesses to enhance their local search rankings.

Localo goes beyond basic monitoring. It empowers users to track the rank position of every location associated with their business. This allows businesses to measure the effectiveness of their SEO strategy and evaluate the impact of their actions in local search engines, ensuring they are consistently moving towards higher rankings.

One standout feature is the keyword research tool. Localo doesn’t just monitor rankings; it guides businesses in finding the best keywords for their local pack rankings. Users receive information on the popularity of keywords and discover other similar, more popular local keywords to track. This insight is invaluable for optimizing content and staying ahead of the competition.

Google Business Profile Citations

Google Business Profile Citations

What sets Localo apart is its in-depth approach to citations. It doesn’t just list your business on random directories; instead, it conducts a thorough analysis of your competitors’ online strategies. By identifying where your competitors are listed, Localo helps to discover valuable citation opportunities that I might have overlooked.

The tool doesn’t stop there – it provides a detailed overview of all the pages currently mentioning the business. This not only ensures that the information is accurate but also gives the power to correct any discrepancies, taking control of how the business is portrayed online.

One of the standout features is the customized citations list generated by Localo. It’s not a one-size-fits-all approach; instead, the tool tailors a unique list based on stronger competitors in the area. This ensures that the Google Business Profile stands out in local search rankings.

The emphasis on Google Business Profile Citations aligns perfectly with the search engine’s ranking algorithms. By strategically placing mentions and external links, Localo boosts online credibility, making the business more trustworthy in the eyes of potential customers.

In a landscape where discoverability is key, Localo recognizes that customers often use platforms like Yelp or industry-specific directories. By optimizing the presence on these platforms, Localo ensures that your business is easily discoverable by a broader audience.

Google Business Profile Audit

Google Business Profile Audit in Localo

Localo (Surfer Local) Google Business Profile Audit is in my opinion, a awesome feature. With its seamless and user-friendly interface, it allows you to conduct a comprehensive audit of your Google Business Profile and receive accurate suggestions for improvement.

The audit tool analyzes key positioning factors that influence your profile and website’s ranking. The results are presented in a digestible format, providing businesses with actionable insights that don’t require professional SEO knowledge. From the business name and reviews to citations, posts, and images, the audit covers a wide array of elements crucial for a robust online presence.

By analyzing nearby competitors’ business listings, the algorithm formulates a unique plan for the growth of your business account.

The implementation of audit leads is streamlined with Smart Tasks. Localo’s AI algorithm generates a practical to-do list that adapts based on the current performance of your Google Business Profile. This breaks down the workload into manageable tasks, providing detailed guidance.

The audit not only identifies areas for improvement but also educates on exactly what needs attention. Whether it’s updating business information, managing reviews, or regularly adding new posts, Localo ensures a clear roadmap to enhance their Google visibility. This is seriously a great feature! 😄

Free Local Rank Checker

Experience the power of the Free Local Rank Checker from Localo – it’s a game-changer for businesses eager to assess their Google business profile’s visibility. This tool provides a quick and insightful look into your local search standing, making it feel like a free health check for your online presence. What’s even better? It’s a fantastic free feature, ensuring no strings attached for businesses wanting to stay informed and proactive about their local visibility on Google.

Google Review Manager

Google Review Manager in Localo Surfer Local

Localo Google Review Manager is a lifesaver for businesses looking to effortlessly handle their Google reviews. With a click, this tool consolidates all your reviews in one easy-to-navigate panel, making it a breeze to respond to both new and old feedback.

The one-click response feature is a game-changer, allowing you to reply directly from the app using pre-made templates or personalized messages, all in under a minute. It’s like having a review management assistant that makes expressing gratitude or addressing concerns quick, easy, and effective. Epic!

Google Review Poster

Google Review Poster

Quality Google reviews can significantly impact your business, and with Localo, encouraging more reviews from your customers becomes as easy as ABC. 🔥

This feature simplifies the process of acquiring reviews, allowing you to create eye-catching posters effortlessly. The tool even offers a sample Google Review Poster within the application, giving you a sneak peek into how your poster could look. You can customize colors and prominent phrases to tailor the poster to your brand’s aesthetic.

The Google Review Poster in Localo is not just a tool; it’s a strategic way to enhance your online presence and reputation. By making the process of soliciting reviews seamless and visually appealing, Localo empowers businesses to build a strong foundation of positive online feedback, ultimately boosting their credibility and attracting more customers.

Local Seo Tasks

Local Seo Tasks in Localo Surfer Local

Localo Local SEO Tasks feature, powered by Smart Tasks, is your AI-driven Google Business Profile manager, designed to simplify your responsibilities and boost your Google ranking. This innovative tool provides users with a set of fresh, bite-sized tasks every week, all aimed at automating and optimizing your Google Business Profile for improved visibility.

With Smart Tasks, you receive personalized tips based on the analysis of your profile and competitors. These tasks are strategically designed to enhance your online presence and climb the rankings. The step-by-step instructions accompanying each task eliminate any guesswork, ensuring easy implementation even for those without extensive technical knowledge.

The beauty of Local SEO Tasks lies in its user-friendly approach. By breaking down optimization tips into manageable tasks, it streamlines the process, allowing users to mark completed tasks and seamlessly move on to the next one. This not only makes the optimization journey more efficient but also empowers users to work smarter.

Localo (Surfer Local) pricing

localo pricing

Localo offers flexible pricing plans to cater to the diverse needs of businesses, ensuring everyone can find the right fit for their goals. 

Here’s a breakdown of the plans:

Free Plan

Cost: Free forever


  • Monitor and protect your business profile

  • Check the position of your business on Google

  • Check the position of competitors

  • Automatic monitoring of business position with position history

  • Protect your business profile from unauthorized changes

👉 Try the Free Plan here

Growth Plan

Cost: 29 USD/month per location

Includes all Free Plan features, plus:

  • Profile audit & personalized weekly tasks

  • Ready-made AI content creation ideas

  • Planning to publish posts, offers, and photos on Google

  • Tracking competitor activities

  • Quick reviews response tools

👉 Try the Growth Plan here

Agency Plan

Cost: 99 USD/month for the first 4 locations

Includes all Growth Plan features, plus:

  • Our Free Tool on your site to generate leads

  • Free business position report for sales departments

  • White label mode

  • Ability to edit position map and resize

  • Analysis of the difficulty of the area for each point on the map

👉 Try the Agency Plan here

Whether you’re a small business monitoring your profile or an agency looking to scale and automate processes, Localo has a plan designed to meet your specific needs. The pricing is transparent, ensuring you get the features necessary to enhance your Google Business Profile effectively.

Localo (Surfer Local) rating details

⭐ Rating 📝 Details

Interface (5/5)

Localo's (Surfer Local) interface is not only user-friendly; it is unique. Its simple and intuitive design makes it suitable for novice users. The clarity of the functions ensures that using the tool is not only easy, but also enjoyable.

Artificial Intelligence (4/5)

Localo (Surfer Local) makes effective use of artificial intelligence, particularly in generating keyword optimized posts and entries. Automated response to Google reviews, once approved, adds significant value, providing effective user support.

Google Feedback Management (5/5)

Managing Google reviews becomes a breeze with Localo. The tool's feature for creating response templates mitigates the risk of overlooking any feedback, allowing businesses to actively engage with their audience.

Customer Support (4.5/5)

Localo's customer service is top-notch. With instant responses on live chat during testing, options for email communication, and the convenience of online appointments, the platform demonstrates professionalism. The extensive knowledge base further enhances the overall support experience.

Language Versions (5/5)

Localo (Surfer Local) supports as many as 11 languages. This wide language availability not only increases the attractiveness of the tool, but also makes it more user-friendly for users from different countries. The availability of the platform in native languages undoubtedly increases its usability.

Localo (Surfer Local) review verdict

localo (surfer local) review in 2024

Localo earns an excellent 4.7/5 rating, standing out as an essential tool for companies looking to optimize their Google business profiles. Its intuitive interface, combined with its effective use of artificial intelligence, makes it a pleasure for users, regardless of their level of expertise.

The seamless Google review management and exceptional customer support further contribute to Localo’s appeal. With a global mindset reflected in its support for multiple languages, Localo proves to be a versatile and indispensable asset for businesses aiming to create or enhance online presence.

Frequently asked questions

(Localo) Surfer Local has garnered overwhelmingly positive user reviews, with users expressing high satisfaction and praise for its features and functionality. Many users appreciate its user-friendly interface, making it easy for both beginners and experienced individuals to navigate and utilize its tools effectively.

Localo, also known as Surfer Local, helps business owners by providing a suite of user-friendly tools designed to optimize their local online presence. From streamlining Google Business Profile optimization to tracking local search rankings, managing reviews, and offering actionable insights through features like the Google Business Profile Audit and Smart Tasks, Localo empowers businesses to enhance their visibility, attract more customers, and efficiently manage online reputation.

Yes, Localo offers a free plan. Users, including small businesses, are able to take advantage of a range of features and capabilities without paying. This allows companies to discover and use Localo’s tools to improve their online visibility and optimize their Google business profiles at no cost.

Localo is super user-friendly and a breeze to navigate. No need for a tech guru here – even without a ton of technical know-how, you can effortlessly make the most out of its features. It’s designed to be easy and straightforward, ensuring that anyone can tap into its benefits with ease.

4.9/5 - (27 votes)

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